Nov 292017
 

This is a sponsored press release

ICO market is growing at a tremendous speed. Since the beginning of 2017, 228 companies have raised $3.6 billion in ICO deals (according to www.coinschedule.com). And there are several thousands more tech startups that soon will compete for investors’ money.

Among them there will probably be some scam companies – it is only to be expected. There have already been several scandals in the sector, and probably there will be more. In November investors of Confido startup that raised $375 000 from ICO had an unpleasant surprise. Confido CEO and other founders vanished. All investors’ money disappeared with them.

It is not so always easy to tell genuine projects from scam in the dark waters of ICO market. But it is definitely safer to chose those projects that have a developed product and if lucky, even media coverage.

Rentberry is a blockchain-based startup that was established in 2015 in San Francisco. It helps landlords and prospective long-term tenants find each other and stay in contact after the rental contract is signed.

Apart from $4 million it raised from the investors in two seed rounds, it has also received significant media coverage. In April WSJ reported, citing Rentberry CEO Alex Lubinsky, that its platform helps tenants to save 5.1 percent on rent compared with what landlords asked. Business Insider wrote that Rentberry aims to streamline the rental negotiation process for both tenants and landlords by bringing the process online. According to SFGate, Rentberry aims to compete with Craigslist and other “Stone Age” rental services.

Well, just to be noticed, a startup needs to have a product. And Rentberry is one of few companies that in the process of doing its Initial Coin Offering while already having a product and successful business.

Rentberry allows tenants to bid, eBay style, on the rent. Landlords set a preferred rent and prospective tenants then bid below that figure to see if they can get a good deal. Winning bidders would sign the rental agreement through Rentberry. Rent will be paid also online and Rentberry’s platform will help tenants to stay connected with their landlords.

At present Rentberry is available in about 5,000 cities across the US. It has over 224,000 properties and has processed more than 4,000 applications. Rentberry’s services are transparent and easy to use both for tenants and landlords. By the company’s estimates, in 2018 it will have 1 million listed properties and expand in Canada and several Asian and European countries. By 2020 it intends to go globally.

Rentberry has already received business offers from Australia, New Zealand, the UK, Cyprus and Canada to franchise or establish a partnership. It raised $4 million in two seed rounds. Among those who believe in Rentberry’s prospects are investors from a dozen countries, including Zing Capital, Ventures, Beechwood, Ventures, and others.

Rentberry plans to expand internationally by partnering with other companies in the real estate space, acquiring competitors, and doing extensive marketing. The marketing channels include traditional media and social media channels (Twitter, Facebook, Instagram), influencer marketing and word of mouth.

To increase deal volumes and expand in new cities and countries, Rentberry has launched ICO process. It will offer to investor Rentberry tokens (BERRY) at the exchange rate 1 ETH = 2,500 BERRY. The minimum purchase amount is 250 BERRY (0.1 ETH).

The sale starts on December, 5 and ends on February, 28. For “early birds” there will be a bonus: 33 percent on Dec 5 – 19; 27 percent on Dec 20 – 26; 20 percent on Dec 27 – Jan 16; 13 percent on Jan 17 – 26, and 7 percent on Jan 31 – Feb 13. The company will accept ETH and BTC.

There will also be bonuses for big purchases, but they will be discussed individually with potential buyers.

The proceeds from the sale of BERRY tokens will be allocated to IT development (30%), to marketing and sales (20%), to acquisitions and partnerships (15%), to international expansion (12.5%), to administrative and operational activity (10%), to development fund (5%), to legal expenses (5%) and to Bug Bounty program (2.5%).

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