May 202018

This is a sponsored post by Tutellus

The diversification of approaches within the blockchain sphere is impressive. With each passing day we are witnessing how distributed ledgers can capture the imagination of people and industries in every corner of our economy. Having already disrupted the sectors of finance and banking, blockchain will soon become a game-changer across a variety of vital industries including healthcare, trading and education. The latter, education, is historically a slow adopter of new technology. The great amount of siloed data makes for a poor experience for both teachers and students.

Do you remember forever looking for the long-lost exam certificates or sheets with your homework?  Of course you do. Now blockchain provides a solution, creating a digital chain of locked-in data which is available remotely, 24/7.

Pilot implementations have already taken place in some institutions within the education system. For instance, Massachusetts Institute of Technology has issued 100 digital diplomas to graduates in the mid-autumn. In addition, Sony has also claimed it is developing an educational service which would use blockchain to secure student records.

Nevertheless, blockchain has far more processes to disrupt than just data storage. A newcomer to the club of blockchain-based projects, Tutellus proves blockchain can also solve issues relating to students’ motivation. Tutellus recently announced the launch of its blockchain-enabled EdTech platform which would use distributed ledger technology as the linchpin for the foundation of a new reward system for both students and teachers.  This first-of-its-kind system of incentives, built by Tutellus developers, will allow all users to get rewarded directly according to the value they provide to the community.


The Tutellus platform is not started from scratch. Before deciding to turn towards a decentralized approach, the Tutellus platform had been operating since May 2013. It has a base of 1 million loyal students, 130 000 video courses, and 3000 teachers so far. Tutellus has also partnered with over 80 universities and business schools for the distribution of unique content, as well as four joint ventures for the issuance of university degrees with exclusive content.

“Over the last four years of steady growth we enabled over two million transactions within the platform, representing USD $10 million. In addition, we have so far invested 1.5 million USD in platform development, defining the target market and our value proposal”, A CEO of Tutellus Miguel Caballero adds.

The Tutellus ecosystem provides two kinds of NEM blockchain-based cryptocurrencies for its users: TUT token and Smart TUT (STUT) token. The former, TUT token, is designed for clients to be able to purchase services and video courses on the platform. The students’ relevance and rating will be measured in STUT (Smart TUT) tokens.

Having partnered with Cryptonomos, Tutellus will launch its initial coin offering (ICO) in mid-May, 2018. A pre-sale of TUT tokens begins on May 10. During this period, Tutellus will provide users with a 20% bonus; the minimum purchase amount is 5 ETH.

A public token sale begins on June 12, 2018 and will remain until either July 12 or the hardcap of $40 million is reached.

Details of the Token Sale

  1. Exchange rate: 1 ETH = 15 000 TUT;
  2. contribution: 0.05 ETH;
  3. Acceptable means of payment: ETH, BTC, XEM, LTC, BCH, ZCASH, DASH.
  4. Bonuses for early birds: up to 10%.

Tutellus also offers special bonuses for large investors that are discussed individually with every purchaser.

Tutellus plans to allocate the funds to product and engineering (40%), sales and marketing (20%), publicity and PR (20%), operations (10%), security, loyalty and reserves (10%).

DISCLAIMER: TUT public sale will not be open to citizens, residents or green card holders of the USA (including Puerto Rico, US Virgin Islands, and any other protectorate of the USA) or other representatives of the USA.

To participate in Tutellus ICO, visit the website and go through the Know Your Client (KYC) procedure to enter the whitelist.


May 152018

Blockshipping is a new project out of the Nordics that aims at creating a tokenization model for the global container shipping industry. We’re seeing increased use of crypto towards the more traditional industries, especially when it comes at the cost of saving money, improving efficiencies, and making the system cleaner and greener. We’ve seen projects like Smart Containers in a similar niche, while projects like Zero Carbon aim to help reduce carbon emissions. Blockshipping comes at the problem in a slightly different direction – it is creating a platform that allows for the standardization of transactions by the global shipping industry.

The pitch of Blockshipping lies in the efficiency gains via standardization. The shipping industry is huge, but is also highly fragmented. There is no neutral party that can create standards that are recognized by the industry. In that step, GSCP is a Global Shared Container Platform that lays out the standards that the entire industry can adopt, thus helping provide efficiencies and the use of blockchain within this industry. The blockchain based registry keeps track of all the containers, which is in excess of 8 figures. The platform itself would enable standardization of transactions within the industry.

The company will also create a tracking solution for containers, and use the blockchain to make the data available to everyone in the industry.

Token and Its Types

Blockshipping is having an ICO at the moment, with a framework that is completely compliant with the Danish law. The project itself has two types of tokens:

  • CPT or Container Platform Token, which is a utility token inside the platform. This is a token on a private blockchain.
  • CCC or Container Crypto Coin, which is a revenue share token. This is an ERC20 token on the public Ethereum blockchain.

The CPT token, as a utility token, is used for the clearing and settlement of transactions on the GSCP. Part of the revenue generated via this process is set aside for revenue sharing with the CCC token holders.

45% of the funds raised are allocated to a market maker fund, which runs a reverse Dutch auction to offer to buy up CCCs on the market. This way, holders can sell into the market maker for an exit.

The CPT token is used by the industry players, not everyday crypto users. The CCC token is open to everyone to use. Also, the CPT token pegs to 1 USD in value, without a cap on its quantity. The CCC token is freely floating in the market. There are only 50 million CCC tokens created during the ICO. You cannot really convert between the CPT and CCC in general.

The CCC token is a revenue backed token. However, it also has the potential to be used as a currency for building new containers. The revenue is shared with the help of CCC tokens, which themselves are bought from existing holders via a reverse Dutch auction.

If you want to learn more, check out the website and the whitepaper for Blockshipping. Remember that token sales are extremely risky and you can lose all your money. Never invest more than you can afford to lose.

Photo Credit: whitecast sg

May 142018

Media Protocol
Media Protocol is a crypto project that is building ‘smart URLs’ using blockchain. These ‘smart URLs’ can be used throughout the web for things like paywalls, which can be leveraged by content creators seamlessly instead of trying to build custom solutions. It is not just a paywall though – content creators can actually incentivize the consumption of their content via the native Media Protocol token. Thus, content creators and content consumers can be locked in a two-way value exchange via the Media Protocol Tokens.

User Workflow and Crypto Token in Media Protocol

The workflow solves the issue of two-sided marketplaces for content. Some content creators will reward the users for consuming content. This is how the user will come into possession of these tokens. Then, the user can spend these tokens on sites that have paywalls that the user wants to spend tokens on. This means the user never has to leave the Media Protocol ecosystem, since she can consume content inside the platform – even content that is paywalled.

Publishers of paywalled content can use the system to get paid for their work. This can be high-quality journalists, music, or really any other work that the creator wants users to pay for. For the creators, this is an advantage in reaching out to a new audience but even more importantly, in getting paid for their content.

Then there are publishers that aren’t very well known and instead make their money through other means. For them, the number of people visiting their content is what matters. For this class of content creators, they would instead pay users to consume content. Think of the kinds of content that you see via Google or Facebook ads, for example. That is companies paying users to consume. These types of users can presumably buy up these tokens, and reward the consumers accordingly, thus making it cheaper to buy eyeballs than traditional advertising.

User Interaction and Data

The company plans to build the system on the blockchain, so that there is full transparency for all the parties involved in the transactions. The content creators, for example, will be able to see and track valuable data about the consumers that have consumed their content. To demonstrate this, the company is also building an app called CryptoCatnip. This app is built for the crypto community specifically. The app works as an aggregator of news, media, and other content specifically for the crypto community.

With the data, the system can also support third-party affiliate models. All of this incentivizes people to build content for smaller communities, since they can now get paid for it. The Media Protocol itself supports several third-party applications build directly on the protocol as well. CryptoCatnip should only be seen as one of the applications – almost as a proof of concept.

If you want to earn some MEDIA tokens, you can go and download the CryptoCatnip, start consuming some crypto content, and get paid in these tokens already!

There are already projects that want to make it as simple as possible to use blockchain apps. Media protocol wants to bring crypto to more mainstream consumers of content.

To learn more, check out the website and whitepaper. Remember that all token sales are highly risky. Never invest more than you can lose.

Photo Credit: inUse Experience

May 102018

This is a sponsored press release

EQUI Capital – the hands behind EQUI Platform, a new Blockchain powered-investment platform – has announced that it has now re-launched with an extended ICO and plans to kick off its Public Pre-Sale on the 15th of May.

The re-launch of the ICO comes after EQUI Capital acquired new partnerships and advisors to expand its vision to accommodate not only technology startups, but further a slew of new asset classes – teasing involvement in “real estate development, to biotech, classic assets and more”.

EQUI Platform leverages Blockchain technology to enable cryptocurrency investors to dip their toes into investment projects such as technology firms, real estate projects, and other opportunities that have previously been the exclusive domain of high net-worth individuals and venture capitalists.

Investment opportunities on the platform are sourced by highly experienced investment professionals from Doug Barrowman’s well established investment group, Knox Group of Companies, who will aggressively target technology advances that address large markets, and further source global real-estate projects and other asset-orientated opportunities.

EQUIToken holders will be able to become accredited investors on the EQUI Platform, and invest in such initiatives using the platform’s native fiat-backed currency EQUIVest (which is pegged to the US Dollar on a 1:1 ratio), which can be received in exchange for EQUITokens. Investors will benefit by receiving a share of generated profits through their EQUIVest holdings, which can later be sold in exchange for EQUITokens or fiat currency.

The EQUI Platform employs smart contracts to store information about various investment opportunities on the Ethereum Blockchain – recording not only capitalisations, project targets, and maturity dates, but further marking participant investments, distributions, transactions, and rewards.

Doug Barrowman, founder and Chairman of the Knox Group of Companies

A re-launched ICO, with renewed confidence.

EQUI Capital first launched in the third quarter of 2017, and succeeded in raising an impressive $7 million USD within days of the project’s private pre-sale, which launched in February this year.

Sensing new opportunity, and after consultation and feedback with both community investors and project advisors, EQUI Capital elected to expand both its ICO and project scope in conjunction with Blockchain and ICO experts to deliver an even deeper offering. The firm’s decision to extend its ICO now offers interested investors with greater chance to participate in the launch of the EQUI Platform.

Leading investment and business figures, too, have come to lend their expertise and voices to the venture. Notably, the project boasts the expertise of Lady Michelle Mone – the Baroness of Mayfair – who is widely respected as one of the United Kingdom’s leading business figures.

Lady Michelle Mone, Baroness of Mayfair OBE

“Over the past 20 years I have had the privilege of working with many entrepreneurs, investors and projects. This has given me the insight to identify truly unique, exciting and globally relevant projects that have the potential to impact industry. Having recently ventured in to the world of Cryptocurrency, my eyes have been opened even further, hence the launch of EQUI, which I really do believe is set to drastically shift the investment landscape. I am honoured to be part of this journey with some incredibly driven and innovative professionals. Watch this space.”, says the Baroness of Mayfair.

The venture has further partnered with leading capital raising agency CoinFabric to assist with the ICO roll-out, as well as Blockchain Advisory, who will work with the team to bridge the gap between the traditional capital era and cryptocurrency.

In an impressive stroke for investors, EQUI Capital’s re-launch arrives with the release of a new website, a one pager, FAQs, an improved team, as well as a new Public Pre-Sale whitelist; and an evolved white paper coming soon. The venture’s MVP (Minimum Viable Product) is slated for beta release this month.

EQUI Capital’s ICO has now been extended until the 30th of June, and the company has now confirmed that its public pre-sale will launch on the 15th of May, and its public crowdsale will accordingly kick off on the 1st of June. Payments are accepted in the form of Ethereum (ETH), or fiat (USD/GBP) via direct wire transfer.


Since 2008, Doug Barrowman has built Knox Group of Companies. Under Doug’s management, Knox has put together a successful collection of businesses, which cover private equity, property, wealth management and protection, assets management, with assets under management and administration approaching £3 billion. In 2011, Barrowman co-founded the KHG Private Equity Fund. The Knox Group of Companies has over 350 staff in a number of international locations.


EQUI Capital is the brainchild of Doug Barrowman and Lady Michelle Mone (The Baroness of Mayfair, and one of the United Kingdom’s most Influential business people). After many years of executing successful investments in multiple industries and investment types, Doug and Michelle decided to give the rest of the world an opportunity to share in their vision through the EQUI Platform. The EQUI Platform, backed by EQUI Capital and the Knox Group of Companies, is a Blockchain powered investment platform giving everyone an opportunity to invest in pre-vetted and curated investment opportunities.




One Pager:


Medium blog:




Disclaimer: This article has been sponsored by EQUI Capital


May 032018

Countinghouse is created by a group of traders with experience in the traditional Forex industry. This isn’t the first such project in crypto of course. For example, we previously wrote about TaaS when it launched, which has been managing investor money for over a year. Different teams come at this from different angles. The Countinghouse team comes at it from the Forex angle, and believes that the tools of Forex can be translated into crypto.

The team’s whitepaper claims that their algorithms backtested at 600% returns over the last 12 months, which can be misleading (back-tested results seldom mean anything and even more so in crypto) but also underperform the broader crypto market significantly. However, the question is, would investors have reason to believe that the fund would either be able to provide uncorrelated returns to the broader crypto market, or be truly a ‘hedge fund’ in that the returns come with lower risk. Otherwise, investors would be far better off with buying Bitcoin and Ethereum.

Countinghouse Fund and its Structure

The Countinghouse fund is structured to make three broad types of investments –

  • Crypto algorithmic trading (60% of the total fund)
  • Arbitrage strategies (30% of the total fund)
  • Passive investments (e.g. ICOs)

These seem quite reasonable, especially in a market that can be quite inefficient like crypto. For example, most savvy crypto investors would have noticed and taken advantage of price arbitrage among different exchanges. This happens quite regularly, especially among geographically distinct exchanges that trade fiat pairs. More recently, we’ve seen the price of Bitcoin on Korean exchanges go significantly higher than the US and European exchanges. Thus, a strategy like arbitrage makes sense for crypto. The returns might diminish as more players enter the market though.

ICO and Fundraising

Countinghouse is also creating or seeding its fund with the help of an ICO. The usual advantages to investors apply, i.e. better liquidity and lower barriers to entry, either due to geographic restrictions or other regulatory requirements. In general, investors also have the ability to make smaller investments. The funds raised in the ICO would be used to trade the markets based on the distribution of strategies described above.

The investment targets described by the team are ambitious, to say the least. For example the team describes a target of 1000% return on the ICO price, which any serious investor should take with a grain of salt. However, the strategies tend to do well in volatile markets if done competently. There could be uncorrelated gains to be had with good execution of the trading strategies, given the general market volatility of crypto.

The tokens themselves are plain ERC20 tokens on Ethereum. This means if exchanges decide to list these tokens, you can start trading them. Alternately, newer decentralized exchanges like 0x may be used if centralized exchanges want to stay away from security tokens.

If you want to learn more, check out the Clearinghouse website and the whitepaper. Remember that these are extremely risky investments and you can lose all your money. Never invest more than you’re willing to lose.

Photo Credit: Flickr

May 012018

Zero Carbon
Zero Carbon is a project that aims to help with the problem of climate change facing our planet, with the help of a crypto token. The token helps incentivize people to be more conscious of their carbon footprint and consumption while promoting greener sources.

In a nutshell though, Zero Carbon is all about Carbon Credits on the blockchain. For those who don’t know, carbon credits are one of the most effective ways to tackle climate change. This is because carbon credits provide a direct financial incentive to pollute less, as opposed to many solutions that depend on changing people’s behavior. At the end of the day, people care about climate change, but would do very little personally to help the cause. Carbon Credits are a clever economic way to make people change their behavior, not because of the goodness of their hearts but because it is financially lucrative for them.

The Clean Energy Ecosystem

The Zero Carbon team sees the utility of carbon credits in choosing their energy source. The energy suppliers have an incentive to try and go for cleaner sources of energy. However, the suppliers are not limited to using clean energy only like solar or wind. This can be too restrictive and render them uncompetitive. Instead, these energy suppliers can use dirty fuels, but they will need to pay a premium when they do, as a ‘tax’ for their pollution. This makes them competitive and still work in a market system.

Each ecosystem is different of course. The success of a system like Zero Carbon depends on how much competition it can attract from energy providers. However, the world is already moving towards solar and clean energies. Mom and pop stores are becoming energy companies. In fact many home owners are becoming their own energy companies, and with some additional investment, can become effectively the grid and supply energy to their neighbors and others. The trend is clear.

Zero Carbon and the Energis Token

We’ve seen a good amount of effort directed towards the clean energy ecosystem, and several blockchain projects like Restart Energy Democracy are working on the energy side. Zero Carbon is taking the economic route with carbon credits instead.

The Energis token powers the Zero Carbon platform and ecosystem. The system has smart contracts built in that take a small transaction fee, and route that into a reward pool. This is then distributed to the holders. The actual collection of money offline happens via the company, since this cannot be automated. However, these smart contracts make sure that there is enough transparency in the system, and that there is no cheating going on behind the scenes. The rewards are accrued according to pre-set logic and cannot be changed arbitrarily by the team, which gives consumers and suppliers the confidence in the system.

If you’re interested to learn more about Zero Carbon, check out their website and whitepaper. The team is planning a token sale for the Energis token. If you’re interested, be absolutely sure you understand the risks – token sales are very risky and you can lose all your money. Don’t invest more than you can afford to lose.

Photo Credit: _gee_

Apr 222018

Global REIT Crypto

Global REIT is a blockchain based real estate investment trust that plans to use its own tokens to achieve superior means of raising investor money and other efficiencies in the investment process. However, before we look deeper into this, let’s first understand the REIT market and what it entails. REIT stands for Real Estate Investment Trust.

The REIT Market

Real Estate Investment Trusts or REITs are a popular way for investors to invest and diversify in real estate. Any specific real estate property, whether a single family home or a large hotel, has idiosyncratic risk. This means that single properties suffer from a higher risk of something going wrong that is independent of the broader market. Why is that? Consider several factors, from changes in zoning laws to environmental laws to changes in the neighborhood. If a new airport is being built near your home, or worse, a sewage dump, then naturally the value would decrease.

REITs overcome this problem by means of simple diversification. Say a REIT consists of a hundred single family homes. Even if one of them encounters problems and needs to be torn down, you only lose 1% of your income. This is contrast to 100% if you outright owned it. Thus, REITs help investors diversify their real estate exposure and risk. It reduces the idiosyncratic risk associated with real estate in general.

Another reason why investors like REITs is because they can get global exposure. Real estate, especially in emerging markets with fast growing economies, is more attractive to investors. However, most investors won’t be comfortable owning and managing a house in a country they’ve never been to. REITs simplify that process.

Global REIT and Blockchain

Global REIT is a new project based out of Dubai/UAE. It is similar to a traditional REIT, except it uses crypto-tokens on the blockchain for accounting purposes. It also provides other benefits, from loyalty points to ability to stay in one of their properties for a limited time, all tracked through the blockchain.

Global REIT will raise money through an ICO, and have 2 tokens sold to investors. These are Global REIT Fund Manager Token (GREM) and Global REIT Asset Token (GRET). The company currently plans to accept BTC, ETH, and ERC20 tokens along with fiat to buy these tokens. The dividends however are paid USD and USDT. Given the controversy around USDT, hopefully the team can be smart about paying in BTC or ETH instead.

A nice bonus that the team is throwing in is that for investors who hold more than 5,000 GRET or GREM tokens can avail free stays in their hospitality property each year.

As for the actual numbers, the returns are paid out as dividends for both GRET and GREM token holders. GRET pays out a stable 8% per annum dividend on the first acquired asset. The GREM token pays out a 2% AUM (assets under management) that decreases to 1.25% in 0.25% increments over time.

If you’re interested in this project and its ICO, make sure you really understand what you’re buying. The tokens are asset backed by real estate. Make sure you have thoroughly read the website and also their whitepaper. Remember that any token investment is risky and you should never invest more than you can afford to lose.

Apr 152018


Online games, and genres like esports are growing at a rapid rate. Esports in fact threatens the big-3 sports in terms of audience in the Unites States, just so you get an idea of how big this market is. You’re talking about a worldwide audience of over 200 million just to watch these games, let alone play them.

Online gaming itself as a genre is hugely popular especially among the younger demographics. At the same time, this popularity has attracted a huge swathe of competitors, which means it is increasingly harder to gain attention for your games from gamers. This is generally a hard problem to solve in such industries, given that the play time is limited. Can a crypto token help with this?

Crypto Token and its Utility

The utility of a crypto token in such an environment is that it can act as a layer of incentivization on top of existing games. That’s the proposition of Yumerium, in using its YUM tokens for this purpose. Games that integrate with YUM and the Yumerium token can add this layer on top of their existing games.

So how does it work? It helps the games attract more people and create more incentives for the players in that ecosystem. For example, games can use YUM to review games, and then use that token to buy in-game items in another game that also supports YUM. This is the ecosystem play here. Games can also award these crypto tokens for playing games to retain their loyal fans, and for sharing with their friends. Therefore, the token in this case is used for marketing purposes and user acquisition.

Yumerium Integrated Games

The play here is that all games that are part of the Yumerium network will benefit by other games joining the network, since it gives more value to the token being used in many different places. Take a given game, which allows you to earn some YUM. Now where do you spend it? You can of course spend it in that game itself, but wouldn’t it be nice to be able to go explore other games? That’s the network value here.

If there is a large enough user base based on the above, then other games would have an incentive to join the network. This attracts more users and the cycle continues. Of course, this is the classic marketplace dilemma of getting both sides on your platform. However, with crypto tokens, the problem of starting out is easier because you can incentive both sides to share in the upside if successful. We see this for many industries (e.g. we recently wrote about a marketplace for photo licensing).

The Yumerium team has already lined up their first partnership. A game called cryptomine will build integrating the YUM token. If it proves to be successful, it would attract other games to do the same. The team also has employees with experience in the VR realm, which is touted as the future of gaming. Keep an eye out on any VR enabled games to be built here as well.

If you’re interested in learning more, check out the Yumerium website. Also check out the whitepaper for more details. Yumerium will soon have a token sale. Remember that all token sales are hugely risky and you can lose all your principal. Don’t invest more than you can afford to lose and be responsible with your investments.

Photo Credit: hurov

Apr 142018

Smart Containers
Smart containers is a project that takes aim at the shipping logistics industry. Now that may not seem like the most exciting industry, but it is huge and forms the backbone of global trade. Smart containers uses temperature sensitive logistics and combines that with internet of things (IoT) devices. The company behind Smart Containers already has a history and experience in the containers space.

The aim of the team is to build a blockchain-based logistics platform that is especially suited for this industry. There has been a lot of talk about utilizing blockchains for supply chains, but we are still in the very early exploratory stages of this. The more players tinkering with this, the better for the ecosystem. Also, many people in the blockchain world don’t know much about supply chains. Getting industry practitioners to build solutions is a great way for the community to learn.

Smart Containers ICO and Future Expansion of Operations

The company is looking to expand its two major areas – pharmaceutical transport and food shipment. This is being accomplished with the expansion of its two products – Sky Cell and Food Guardians. The company will use the money raised from the token sale for this expansion. This is a little different from traditional token sales that are more of the ‘utility token’ model so far.

The team is creating two new tokens, SMARC Coin and LOGI Coin. Each has a profit sharing component to it, to build the two above businesses for Sky Cell and Food Guardians. This includes any potential exit as well. Therefore, the team is looking to an ICO to raise money for these operations.

The company is based out of Switzerland and is already operating in the supply chain industry. It may become one of the first players in this traditional industry to raise money through and ICO for expansion.

Integrating IoT with Blockchain

The team’s value proposition is they would combine two emerging technologies of IoT and blockchain to build a solution for their market. We’ve seen other attempts to combine these two technologies in other products in the past. We’ve also seen blockchain specific projects in the space. However, the supply chain field is vast indeed. Teams would likely build technology solutions to their industry specifically.

Smart Containers team is in the containers and shipping niche, and that’s where their expertise lies. The company plans to launch in Europe.

If you want to learn more about Smart Containers and the solutions they are building, check out their website. The team plans to have a token sale to raise money for expanding its product line. If you want to invest in the token sale, remember that it is a highly risky endeavor and you can lose all your money. Make sure to do your due diligence and understand your risk appetite. Don’t invest more than you’re willing to lose. Don’t invest without reading the whitepaper.

Photo Credit: Håkan Dahlström

Apr 132018


Wemark is a peer to peer platform that lets photographers license their photos commercially. Photographers are paid in the native token of Wemark instead of Bitcoin or Ether. This can be another way for photographers to reach potential commercial deals. One of the advantages of Wemark is that it lets the photographer keep 85% of the revenue, which is more than twice that of major competitors like Shutterstock or Getty Images. Thus, photographers can find new deals and also try and port over their existing deals with willing customers to the Wemark platform, if they want to avoid the high fees.

Peer to Peer Marketplace Advantages

In general, peer to peer marketplaces can provide many benefits over their centralized counterparts. As discussed above, the fees is one of the big things in decentralized marketplaces. Already, true peer to peer marketplaces like Open Bazaar are becoming more popular for regular ecommerce and digital goods. Wemark aims to compete in that space but right now, starting only with photos.

To be clear, Wemark has a few differences compared to far more established platforms like Open Bazaar. Wemark is not really decentralized, since the company controls which photos can be sold, and decisions on accepting and rejecting them lies with Wemark the company. Another major difference is that Open Bazaar integrates with existing currencies like Bitcoin whereas Wemark has its own token. The advantage of using established cryptocurrencies for payment is that they have a higher liquidity and easier convertibility to local currencies.

However, even with those disadvantages, Wemark might find some success since it is operating in a narrow vertical i.e. licensing photos. If the company can reach out to commercial partners willing to work on its platform, there can be novel avenues for photographers to find new clients.

Creating Network Effects

The broader point however is that more decentralized marketplaces tend to be better if they can reach those network effects where people have an incentive to switch from centralized services. Users already have an incentive to switch because they get paid more – photographers in the case of Wemark, and other classes for other marketplaces. Ultimately, users would be able to use the decentralized web for all their needs, and they should be able to operate completely within this paradigm.

It is generally easier for photographers to port to a new platform, since there are already so many of them. However, the challenge would be get the commercial license users like large corporations, travel agencies, etc. to use the platform to discover photographs and pay for licenses. Wemark’s use of their own token limits how much commerce can be done on the platform, but at an initial stage, this shouldn’t be much of a limiting factor especially if there is enough exchange liquidity for this token.

The company has indeed mentioned that they plan to expand into other digital goods as well after tackling photography, so it should be interesting to watch. Ultimately, the whole space benefits the more decentralized marketplaces we have.

Learn more about Wemark on their website, and also check out their whitepaper. The project will have an ICO for their token. If you want to invest, do so responsibly and remember that any ICO is extremely risky and you can lose all your money.

Photo Credit: Adam Levine